Very few wine drinkers recognize the importance of wine bottle labels, but they can really have a tremendous impact on the success of a brand. Most people would only be worried about how a wine tastes, and this is understandable.
At the same time, a business perspective lends a lot of insight to the impact that any labels on wine bottles can have. With thousands of wines available in stores, one may be at a loss with respect to what kind of wine to select. This becomes more difficult for someone who doesn\’t know the wine world too well.
Smart makers of wine will choose a label that somewhat resembles the wine inside the bottle. Letting your potential buyers know what to expect is a difficult thing to visually communicate, but casual wine drinkers may not know what the implications of a certain region, harvest, or year carry. As a result, the label goes a long way.
There have been plenty of funny and creative wine bottle labels during recent years, and the number of them continues to increase since makers acknowledge the fact that the right label can and will boost sales. Here are two that I\’ve really enjoyed.
The first wine bottle with a funny label that comes to mind is \”Frog\’s Piss\” red wine, which comes from a French maker with an obvious sense of humor.
The language itself is enough to get people talking about it, and this form of word of mouth marketing has a huge impact on sales. If you were in a store with friends, you may laugh at the label and then decide to buy it.
This next one has just as much to do with its name as it does with its label, but both are smart branding moves. The wine is called Marilyn Merlot, and the wine bottle labels each feature a different picture of Marilyn Monroe on them.
This is a bottle of wine that men surely wouldn\’t mind looking at!
Visit this author\’s blog, which speaks of wine label template ideas and more.
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